Launch Clearly


ThoughtKite's [LaunchClearly] Methodology

Forged from Failure

Avoid the entrepreneur’s sin of solution-centric thinking, which fails to fully understand the problem at hand.

This is for Anyone Launching a Project into the Market

The [LaunchClearly] methodology has been designed to structurally emphasize and organize the process of listening to the market.

  • #[1/4] Problem-Based Concept Discovery

    The Concept Discovery Framework is primarily about passively listening to the market and, in the process of observation, discovering the blocks that people are facing. As much as possible, one is to reduce one’s impact and presence upon the problem context in order to witness the blocks as they naturally occur.

  • #[2/4] Purpose-Driven Concept Refinement

    The Concept Refinement Framework is about actively engaging with the market as a participant – not simply as an observer – by asking questions that clarify and dig deeper into the Problem Focus (that is, the Blocks of Dashboard #1).

  • #[3/4] Profile-Guided Concept Selection

    The Concept Selection Framework is about defining a path towards a solution guided by the skill profile available for the problem context one has experienced. The word available is used intentionally here to convey that multiple solution paths exist based upon:
    (1) the skill profile of the individual or team developing the solution, and
    (2) the ability of this individual or team to acquire either necessary or desired skill profiles for the development of said solution.

  • #[4/4] Project-Oriented Concept Testing

    The Concept Testing Framework is about interacting with the market through a concrete prototype, using profitability as the key performance indicator and passing break-even point as the threshold between success and failure. Fundamentally, this is a sales dashboard that can be used throughout the lifespan of an organization – the core of sales is unchanging for any business of any stage.

Explore the [LaunchClearly] Methodology Now >>

Gain the Tools to Launch Clearly

We'll be progressively posting guides related to Technology, Entrepreneurship, and Activism. Guides are "How-To" resources designed to break down a task into a step-by-step process that anyone can follow to achieve the task on their own. We're big on DIY culture.


Exploring the Intersection of Technology and Society

A personal passion of ThoughtKite's Founder is exploring the co-evolution of Technology and Society. Using a Wiki, our goal is to synthesize a theory that shows how technologies evolve in response to society's demands and, in turn, how technologies shape the growth of societies. This is a work in progress.